Marketing Stories: Believe your ears as brands buy into ASMR

The rise and rise of ASMR

Marketing Stories is The Drum's new podcast series that brings to life unmissable articles from our magazine in audio form. Brought to you with the support of Readly, each episode features our chief exec Diane Young sharing an article written by one of The Drum’s journalists, to provide a new way for you to experience our features.

In this episode of Marketing Stories, we delve into the strange audio phenomenon of ASMR. Based on an article from The Drum magazine written by Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.

The features shared in this podcast series were published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine each month at thedrum.com/subscribe.

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